Introducing the 3PF Team
3PF is the combined brainchild of financial management experts Aaron Links, Chris White and Jeremy Paul. They started the company in 2016 after striking out on their own following success running the finance team for Winning Group – one of Australia’s foremost technology, retail, distribution and logistics businesses.
The lessons learned in leading Winning Group through its great period of growth and success, now form the core principles and philosophy for 3PF. Foremost among those principles? Only act after considering the customers’ perspective.
This means we always take time to explore the question, “What does this do for our customers and their customers?”
A second major value derived from the founding team’s time at the Winning Group: every growing business needs a solid finance team, either now or soon. Without one, the chances of a new company achieving its goals – or even being able to set them – are slim.
It was a first-hand view of this second value playing out in real life that led Aaron, Chris, and Jeremy to create 3PF. Years later, we’ve grown and ensured every team member is part of our purpose: to become an outsourced full-service financial support team that businesses can turn to. We can solve the entire spectrum of roles within your business’s finance and money management departments – from data-entry bookkeeping through to taking the CFO’s chair in a board meeting.
More than just experts you call in if and when, we achieve the most striking results when we essentially become a part of your organisation. We work to seamlessly slot into your structure – not necessarily to replace who you already have, but to bring new skills and ideas. Thanks to our 100 years of combined experience, we can tackle any financial issue your company has.
Today, Aaron, Chris, and Jeremy are still the core of 3PF, but now are ably supported by a team of financial professionals. And we’re all ready to work for you.
Aaron Links, CA
Business Partner - CFO
Deeply experienced, Aaron Links is here to provide leading CFO support. He’ll take a lead role in seeing you achieve your financial goals and manage your business growth. One of our founders, he previously headed the Winning Group’s finance team.
Within 3PF, Aaron specialises in partnering with CEOs, boards and executive teams to give them the financial information, understanding and advice they need to make the right calls. And, when the time comes, his experienced financial perspective unlocks new insights into how his clients can achieve their business goals. Perhaps the most rewarding aspect of his professional practice is using his CFO experience to help up-and-coming companies and those smaller businesses that couldn’t normally afford to have a CFO.
Outside of work, Aaron hangs out with the family and watches his kids play sports. He’s also a keen sailor and has won numerous championships!
Jeremy Paul, B.Bus
Business Partner - Systems, HR and Risk
One of 3PF’s founding members, Jeremy Paul assists clients across all levels of business. With you, we will work to improve processes, assist with payroll, consult on insurances and more. With intense attention to detail, he is a methodical thinker who always develops a scenario out to its probable and logical conclusions.
For Jeremy, the best part of his work is using his commercial accounting experience to add value to clients when they’re facing challenges. When issues arise, he wants to be in your corner helping you prevail. As well as making sure the right result happens when the chips are down, Jeremy also enjoys the diversity of the less urgent day-to-day tasks that come up when helping a similar diversity of clients, big and small.
Outside of work, Jeremy is active in the Newport Surf Club, patrolling the same beaches where he loves spending time with his family.
Chris White, CA
Business Partner - Financial Controller
Chris White works within 3PF providing high-level financial support to clients. His overall objective is to ensure your financial functions work efficiently and effectively. As part of this task, he is also 3PF’s lead in developing and providing informative reporting and insights. When you outsource work with us, Chris will be your go-to for forecasting and planning for a more successful future.
Chris has a unique touch in helping business owners and managers get to grips with what all the detailed financial information means for the reality of their operations and strategies. He’s also 3PF’s lead in developing smart business models that help clients visualise and understand what effects certain changes made today will have 3 to 5 years down the track.
His goal is to give you and your business the confidence to know how. So, as long as you follow the plans you’re setting today, the positive cash flow trends will play out over the long term.
When not at the desk, Chris is a dedicated family man who is also into sport – both playing and watching. Squash, fitness, cricket or footy – he’s there.
Oleg Doha, CA
Business Partner - Senior Financial Accountant
Within 3PF, Oleg’s major role is to provide useful financial data to our clients and do it promptly. These reports are crucial in helping you make the right decisions at the right time.
With impeccable analytical skills and attention to detail, he doesn’t miss deadlines and maintains positive client relationships throughout. Simply, he takes care of accounting, bookkeeping and systems implementation with tenacity and enthusiasm.
For Oleg, the best part of his work is being part of helping CEOs and owners achieve their business goals. Away from the accounting desk, Oleg is a keen race car driver and is often at the track pushing his car to its limits.
Clare Ebelewicz
Senior Associate - Financial Accountant
With an obsession for customer service, Clare creates and leverages good working relationships to detect, diagnose and resolve complex problems in an innovative and entrepreneurial manner. A natural collaborator, her excellent organisational skills and proactive outlook means she finds ways to meet needs and remove problems beyond the usual parameters.
For Clare, it’s all about the story behind the numbers: what does the story say about driving growth, productivity and success?
Outside the office and when she gets the chance, Clare is an avid traveller. She has quite a few stories to tell: from chatting with the Queen to living in one of Africa’s most mysterious countries…
Ramya Venkitachalam
Senior Associate - Financial Accountant
Across all facets of accounting, Ramya is a lynchpin. That said, her main focuses are: A, monitoring day-to-day financial activities; and B, preparing the regular reports that help you stay on track as your affairs evolve. Both are crucial aspects of setting and sticking to realistic budgets and forecasting cash flows. This is also a highly proactive role – especially in terms of process and communication. What this means is Ramya will always be on the front foot about keeping you in the loop about where you are … and where you’re heading.
All of this supports her personal two-part mission. First, giving you the information you need to understand the financial position of your business (or household). Second, helping you make the smart decisions as you pursue your financial goals. Outside the office, Ramya is dedicated to her family, to reading and finding the next great recipe to add to her repertoire.
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